Does technology have to look good?

Taipei, Taiwan (CNN) -- How do computer companies make their products stand out from the crowd? At Computex, Asia's largest computer technology fair, many manufacturers seem to consider attractive showgirls the best way to get even the most prosaic processor noticed.

But past the distractions of big smiles and skimpy outfits, there's often not much to distinguish one piece of tech from another, no matter how sleek or shiny.
"I see hundreds of products," says Swiss designer Peter Wirz, "but they all look the same."
Wirz's Swiss brand consultancy, Process, has a studio in Taipei. Two of the world's biggest PC makers, Acer and Asus, also herald from Taiwan, as do countless companies that produce components and peripheries that are exported across the world
Source:http://edition.cnn.com/2011/TECH/innovation/06/02/does.technology.have.to.look.good/index.html